How PMMs Can Measure and Prove Their Impact on Revenue
Product marketing has never had more tools, dashboards, and AI to report on activity. And yet, in most leadership rooms, the question still lands: what did marketing actually do for revenue?
Launches shipped, decks built, enablement sessions run. These are outputs. They are easy to count and easy to dismiss. Outcomes are harder: pipeline influenced, deals accelerated, messaging that sales actually uses, narratives that move win rates.
This panel brings together three leaders who have had to prove PMM's value from very different seats: the fractional CMO advising early-stage founders, the Head of PMM who has scaled the function across multiple company stages, and the Principal PMM building the story for a new agentic AI platform.
What we will cover
The credibility gap: why PMM impact is so hard to see, and what it costs when it stays invisible
Outputs vs outcomes: the three metrics that belong in front of a CEO or CRO, and what to stop tracking
Making the case: measuring messaging adoption in live deals and turning evidence into influence with sales, product, and leadership
The AI round: when output becomes nearly free, what becomes the scarce, measurable value a PMM brings
Meet the panel
Michele Nieberding, Head of Product Marketing, Optiversal. Known as "The AI Product Marketer," Michele has led product marketing at Optiversal, Treasure Data, MetaRouter, and Iterable, and mentors future leaders at Cornell University.
Jennifer Sikora, Founding Advisor and Fractional CMO, Troupe AI. Jennifer has held the Head of Marketing and CMO seat multiple times and advises the 24 and Up startup studio's portfolio companies on positioning, messaging, and go-to-market.
Vivian Jordan, Principal Product Marketing Manager, Platform and Agentic AI, Cornerstone OnDemand. Vivian drives positioning, narrative, and GTM strategy for Cornerstone Workforce AI. Her earlier growth and data product work at T-Mobile gives her a sharp lens on measuring marketing's impact.
Moderated by Garima Aneja, Founder, Women in Product Marketing.
Who this is for
Product marketers, marketing leaders, and founders who want to walk into their next leadership review with proof, not a list of things they shipped.
Technology partner: Troupe AI