The Boardroom - Business Study Group 03

​This month's theme:

This month case is about pricing mechanics.
We'll be discussing how freee, Japan's leading cloud accounting SaaS, restructured its pricing right around its December 2019 IPO. It was then followed by backlash from small businesses and accountants, forcing freee to partially reverse course This is a great case on pricing transparency, timing, and customer trust.

​Why I started this

​Being a founder can be lonely. You're the sole decision-maker on finances, hiring and firing, when to launch something and when to kill it. Most of the time, you make those calls based on the information available to you in that moment.

​But what if you could challenge yourself? What if you had a room full of people who've faced similar decisions, studied different industries, and were willing to share honestly?

​That's why I created The Boardroom. Not a lecture. Not a panel. Just a group of curious, driven people sitting down to study real business cases together.

​How it works

​Each month, we study a pre-selected business case: a real company, a real decision, a real outcome

​Cases cover a range of themes: financials, marketing, hiring, product, strategy, and more

​The case and discussion questions are shared with members ahead of time so you can come prepared

​At the end of each session, we decide the next case together and if someone has a case they want to bring, even better

​Any industry is welcome.

​Who should come

​Founders, co-founders, operators, and business enthusiasts who are hungry to learn from other businesses. Whether you're running a company today or building toward one, you'll fit right in.

​No homework required but if you show up having read the case, you'll get a lot more out of it.

​What to expect

​A small, focused group, quality over quantity

​Honest, experience-driven conversation, not just theory

​New perspectives on decisions you're probably already making

​A monthly habit that makes you a sharper thinker and a better builder

​Hosted by

​A Tokyo-based founder with companies operating nationwide and internationally. My background spans 4 industries, having successfully built businesses from zero, and yes, failed at some too, as well as flipped fully established companies. I started this group because the room I was looking for didn't exist yet.