Big B2B ambitions. Small marketing team. Now what?

​Ambition → Focus → Output

Big B2B ambitions. Small marketing team. Now what?

The plan is big: more pipeline, a stronger brand, a visible presence on social. The team is two people and a freelancer, if you’re lucky. Sound familiar?

Most mid-market B2B companies don’t lack ideas. They lack the hours to make content good enough to cut through, every week. So the content gets safe, the channels go quiet, and the ambition stays on a slide.

In this lunch session, Robin Cedvin, Creative Director at Klingit, shares how lean B2B teams can make creative work that performs, especially on social and video, without doubling headcount or budget.

Who this is for:

• ​Scale-ups and mid-market B2B companies

• ​Marketing managers, CMOs and business leaders running lean teams

• ​Anyone who has been told to “be more visible on LinkedIn” with no extra resources

​The session will be interactive, and we’ll look at:

• ​Picking your battles: which channels and formats are worth a small team’s time, and which to drop

• ​B2B doesn’t have to be boring: how to find a creative angle in “complex” products and services

• ​Video without a film crew: formats a small team can make again and again

• ​Systems over heroics: turning one idea into a month of content

• ​Where to get extra hands: what to keep in-house, what to automate, and what to hand off

​We’ll also include:

• ​Open Q&A

• ​Real examples from B2B brands

• ​Frameworks you can use with your team the next day

• ​Time to swap experiences with other marketers in the same position

​Lunch provided, limited spots.

​Event details:
Wednesday, December 9, 12.00, at Klingit, Stora Nygatan 39, Stockholm.

​Press the doorbell when you arrive.