Immersive Experiences for Brands

​Shoppers can buy almost anything online. What they can't get at home is an experience.

​Join us for a talk on how retail spaces can be more than a place for transactions. If you own or run a retail business, you'll hear how to give people a reason to come in, stay longer and come back.

​What you'll learn: •⁠ ⁠Why the store's role is shifting from a place of transaction to a place of experience •⁠ ⁠How to give shoppers a reason to walk in, stay longer and return •⁠ ⁠How creative technology such as immersive installations is being used by brands and luxury retail •⁠ ⁠Ideas to start reimagining your own retail space

​Who this is for: Retail owners and brand teams who want their stores to stand out in a world where buying online is the default.

​Your speaker: Ernest Goh, CEO and Creative Director of SERIAL CO_, a Singapore-based creative technology studio. The studio designs immersive installations, projection mapping, interactive activations and real-time experiences for brands, retail and cultural institutions.

​📅 Date: 29 October 2026 🕙 Time: 10:00am to 11:30am 📍 Location: Level 1, L^IFE @ *SCAPE, I360 Office