Hiring Salespeople Who Deliver: The Science of Selection & Retention

​Hiring Salespeople Who Deliver: The Science of Selection & Retention

​This session with Dom Waters, sales hiring and assessment specialist, is designed for business owners, Sales Directors, and HR professionals responsible for scaling sales teams.

​Dom specialises in helping sales-led organisations avoid the high cost of bad internal hiring by applying scientific assessment methods. Drawing on data from over 200 businesses across sectors ranging from tech to professional services, he focuses on the innate attributes that actually predict a candidate's "will to sell."

Dean Kelly, Danny Herbert, and Jatinder Deo have each used Dom to hire salespeople in their own businesses for years, and can speak firsthand to the impact of his approach.

​What We Will Cover

• ​Predicting Performance
  How to use science to measure the attributes that matter, rather than just "likeable" personalities

• ​Identifying Red Herrings
  Recognising the factors, like background or specific experience, that often fail to predict sales success

• ​The Power of EVP
  How to build an Employer Value Proposition that attracts performance-driven talent rather than just perk-seekers

• ​Retention Strategy
  Shifting focus from why people leave to why your top performers stay

​Format

• ​Online working session

• ​Practical application

• ​Short Q&A at the end

​Come prepared with one question:
Why do our top three performers actually stay with us? (It's rarely the perks.)

​If you have the data, try calculating the total cost of your last bad sales hire, including lost opportunity cost, before the session. It's usually a sobering figure.

​Best Suited For / Who This Is For:
Business owners, Sales Directors, HR Directors, and Heads of People responsible for scaling sales teams.