Roster Radio LIVE: Tactics For Emerging Beauty Brands To Win In Retail
Join your host, Ilina, as she sits down with not one, but three speakers for Roster Radio LIVE's IRL panel & networking event.
On this panel, we'll unpack the retail tactics that work for emerging brands, in brick and mortar retail.
🎙️On The Roster:
Stevie Nelson | Senior Director of Education and Pro Artist, SAIE
Stevie joined Saie in August 2021 after years of collaborating with founder, Laney Crowell. With a passion for clean beauty that began in 2012, Stevie dedicated her career to building an entirely clean makeup kit and advocating for products that prioritize both luxury and health. Her journey in the beauty industry spans from her early days at a Vermont beauty store to roles with Tata Harper, Follain, and ILIA. Today at Saie, Stevie plays a pivotal role in educating both customers and industry professionals on how Saie's collection supports clean beauty’s evolution and high standards of performance. As a makeup artist, Stevie is dedicated to helping people embrace their natural beauty through a “less is more” philosophy. She believes in empowering clients to find a look that enhances, rather than masks, their unique features.
Liz Cooley | Chief of Staff, Crown Affair
Liz is Chief of Staff at Crown Affair, a premium haircare brand where she has spent nearly five years — joining before the brand's Sephora launch and growing alongside the business ever since. In her current role, she partners closely with the CEO to scale the business and oversee all operations. She brings a rare mix of big-company rigor and startup hustle — with roots at Macy's and Estée Lauder and hands-on experience driving growth at LIVELY (acquired by Wacoal) and brand-building at Maesa. Across every stop, she's been the person who builds the systems, teams, and partnerships that turn strategy into execution — with deep expertise spanning supply chain, product development, planning, and operations.
Brandon Gaukel | Chief Sales Officer, Americas, Caudalíe
Brandon Gaukel brings more than 13 years of leadership and deep brand stewardship to his role as Chief Sales Officer for Caudalie in the Americas. Having grown alongside the brand, Brandon has played an instrumental role in shaping Caudalie’s growth across the U.S., Canada, and Latin America, building strong, enduring retail partnerships while staying true to the brand’s values and commitment to effective, clean and sustainable skincare. Today, Brandon oversees all sales strategy and execution across the Americas, with a focus on developing talent, driving operational excellence, and strengthening Caudalie’s presence in the luxury beauty landscape. Brandon believes that the strongest brands are built in brick and mortar is where the client will grow along with you.
About The Venue📍
OASES is a mindful wellness lifestyle collective in Chelsea, New York, where every detail, from food and beverage to interiors, is intentionally designed. Founded by Sonam Sangmo, whose background in fashion is rooted in a deep passion for meditation, it offers a thoughtfully curated space for artists and community to gather and connect.
🛍Goodie Bags: Leave with a custom gift bag worth $150+ with products from Christophe Robin, Saie, Crown Affair, Caudalie and Emilie Heathe!
🧃To keep you hydrated and energised, ESSPO is supplying the sips for the evening.
⏰Call Time:
Doors Open: 6:00 PM
Networking: 6:00 - 6:45 PM
Panel: 6:45 - 7:30 PM
Gift Reception: 7:30 - 8:00 PM
About Your Host👋🏽
Ilina Luthra is a Beauty Brand Strategist with 8+ years of global, cross-functional experience. After months of a failed job search, she struggled to find a place where she could meet and connect with leaders and peers from the industry. ENTER, Roster Radio: The Beauty Discourse, a community & live event series designed to democratize access to thought-leadership in Beauty.💄🎙💭
Jen Atkin calls us the 'essential group chat for the Beauty industry, that's honest, unfiltered and truly healing!'.
If you're looking to build a high-value network in the industry that goes beyond awkward hello's and stiff introductions--where titles and clout have no place--consider joining our Founding Memberships.