Is It Time To . . . Go After B2B Sales?

​This session will provide an overview of selling to retailers: reasons, methods, and tips.

​If you've started dabbling in wholesale sales or are just wholesale curious, you will likely find value participating in this conversation with Ponch Membreño. Ponch has led wholesale efforts for MOB member brands Flowfold and Mainers after having worked in various capacities with brands like Toad & Co. and Patagonia.

​Wondering if exhibiting at tradeshows makes sense? Interested in hiring sales reps for your brand? Drawing from his vast experience buying, selling, and retailing, Ponch will give a clear-eyed perspective on when it makes sense to move beyond direct-to-customer sales, how to set yourself up for success, and some pitfalls to watch out for in the process.