The Business of Nonfiction: What It Takes to Sell a Book Now (with Hollis Heimbouch)

​What does it take to sell a nonfiction book in today’s market?

​On this live Q&A, I’ll be joined by Hollis Heimbouch, publisher of Harper Business and Harper Edge, and one of the most experienced decision-makers in nonfiction publishing. Hollis has worked with some of the biggest names in nonfiction, including Jim Collins, Clay Christensen, Satya Nadella, and Gary Vaynerchuk.

​We’ll talk about what’s changed—and what hasn’t—when it comes to getting a book deal, including:

• ​What makes a proposal stand out right now

• ​How publishers think about platform, positioning, and audience

• ​What separates a “good idea” from a sellable one

• ​How acquisitions decisions really get made

• ​What authors consistently misunderstand about the process

​If you’re working on a nonfiction book, refining a proposal, or trying to understand how publishing decisions are made today, this will give you a much sharper sense of what it takes.

​​🔒 Exclusively for paid and founding members of Author Insider