HACKS Session: Owning Your Company Narrative in an AI World
HACKS Session: Owning Your Company Narrative in an AI World
with Nick LeRoy: Enterprise SEO Consultant & Founder of SEOjobs.com
AI tools don’t create your company story, they pull it together from whatever already exists online.
And that’s where things get interesting (and sometimes messy).
In this HACKS session, Nick and will dig into:
How LLMs actually form an opinion about a company
Why brand narratives drift, even when SEO is “working”
A few practical Semrush metrics you can use to gut-check how your brand shows up in AI
Real examples from client work (nothing theoretical)
This isn’t about chasing AI rankings or guessing what ChatGPT will do next.
It’s about making sure you are actually owning your company narrative — now and as things keep changing.
Format: Casual walkthrough / behind the scenes peek + discussion
Who it’s for: Ambassadors working with brands, clients, or in-house teams
Bring: Your assumptions (and questions)