The Efficient Frontier: Optimising Revenue and Profit in Your Studio with Nilay Patel
Join us for our next MFC Webinar with Nilay Patel, Head of Product at Kohort, as we explore how UA strategy can be used to shape a studio’s revenue and profit outcomes.
Nilay will introduce Kohort’s “Efficient Frontier” a framework that maps the tradeoff between revenue and profit based on different UA strategies, helping Finance and UA teams align around the company’s financial goals.
In this session, Nilay will cover:
What “UA strategy” really means and how it impacts financials
The fundamentals of payback, LTV curves and ROAS
How the Efficient Frontier maps revenue and profit outcomes
How UA strategy can support goals such as raising capital, selling the business or reaching break-even
How CFOs and CMOs can align UA decisions with broader financial objectives
Looking forward to another practical and insightful session with the MFC community!