Cover Image for BFCM Cash Check: Get Your Brand Finances Holiday-Ready with Highbeam
Cover Image for BFCM Cash Check: Get Your Brand Finances Holiday-Ready with Highbeam
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BFCM Cash Check: Get Your Brand Finances Holiday-Ready with Highbeam

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About Event

​BFCM CASH CHECK

​30 minutes to get your brand finances ready for your biggest weekend

​Your best sales weekend can also be your tightest cash weekend. Inventory is bought, ads are running, and the payouts haven't landed yet.

​David Segal has lived this from the founder's seat. He built DAVIDsTEA from one boutique into a public company with 200+ stores, then co-founded Firebelly Tea, a digital-first brand, alongside Shopify president Harley Finkelstein. Now he's President of Highbeam, the finance platform built for consumer brands.

​In this session, David walks DVA founders through getting your finances BFCM-ready.

​We'll cover:

  • ​Cash flow planning for the weeks between buying inventory and getting paid out

  • ​When outside capital makes sense for a holiday push, and when it doesn't

  • ​Managing ad spend through Black Friday and Cyber Monday without draining your account

  • ​The numbers to watch from now through Cyber Monday, and after

​Come with questions. We'll leave time for live Q&A.

​The session

  • ​Wednesday, November 11, 1:00 to 1:30pm ET

  • ​On Zoom. Register and the link is yours right away.

​About David

​David Segal is President of Highbeam. He founded DAVIDsTEA, growing it to 200+ stores and a 2015 IPO, and co-founded Firebelly Tea with Shopify president Harley Finkelstein.

​About Highbeam

​Highbeam is modern banking and financial intelligence built specifically for consumer brands. Banking, capital, cards, bill pay and finance operations live in one platform, so founders can see where their cash is going in real time.

  • ​Banking with up to $3M in FDIC insurance through partner bank Thread Bank, Member FDIC

  • ​Flexible capital, including revolving lines of credit and cash advances

  • ​Cards with up to 2% cash back on ad spend and 1% on everything else

  • ​AI finance agents that handle scenario planning, treasury and reporting

​Learn more at highbeam.com and follow along at @highbeamnyc.

​Highbeam is a financial technology company, not a bank. Banking services provided by Thread Bank, Member FDIC.


​Hosted by Dream Ventures Accelerator. Annie Evans and Kelley Arena are angel investors who've deployed over $20M through angel syndicates and backed 50+ companies, including Chillhouse, Superpower, Alice Mushrooms, Sleep or Die and Hey Jane. Through DVA they've helped 250+ founders raise more than $25M. Follow along at @dreamventuresaccelerator.

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