Influence at the Frontline
Verelon Summer Sessions · A 30-minute express webinar
Two reps can know the same material and get completely different results in a real customer conversation. Whether you're looking to increase your MSLs' effectiveness in the field, your sales reps' prescribing impact, or patient conversion rates, behavioral science can unlock drastic improvements through subtle changes in how they connect, frame, and respond in the moment. This session covers a selection of those techniques and how to train them effectively.
In 30 minutes, you'll walk away with:
A behavioral science lens for what actually leads customers to act (knowledge and awareness aren't enough!)
Specific techniques your teams can use to influence the people they talk to, drawn from behavioral science
A view of how to leverage your best performers to speed up adoption of behavioral science techniques
How to train these skills so they show up in real conversations, not just the workshop
Who it's for:
Sales, commercial, and field teams in healthcare who want their reps to be more effective in front of customers
Medical affairs teams training MSLs on stakeholder engagement
Patient services and contact center teams handling education, adherence, or support calls
Learning and development teams designing frontline or customer-facing training
Anyone responsible for how their people connect with and influence customers
Your host:
Suzanne Kirkendall, MPH, has trained pharma, biotech, and frontline teams, including patient education call centers, on the behavioral science of connection and influence. She translates the science of why people do and don't act into techniques teams can use right away to drive real business results.
This is the second of the Verelon Summer Sessions, a series of short, focused talks on the behavioral science advantage in healthcare.
Can't make it live? Register and we'll send you the recording.