

Evolving Culture through Norms
Culture is living - constantly evolving in response to changes in people and the environment. How can you guide the evolution of culture, while preventing atrophy?
An often overlooked component of culture are organizational norms. Unlike values, norms provide clear instruction to team members on how they are expected to act in a given situation. Well articulated norms are a powerful way of guiding the evolution of culture.
In the session, we will:
- Explore why cultural norms are more important than values in building a powerful culture.
- Learn how to create powerful norms that drive culture.
- Examine norms from companies known for strong culture.
- Discuss how to leverage norms to guide the evolution of culture.
Come and be prepared to contribute and connect!