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How to craft a story that wins with April Dunford

 
 
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About Event

​Very few startups take advantage of a good narrative to help them sell. 

​Are your sales meetings closer to an overview of features than a set of compelling reasons to buy? 

​Do your sales meetings leave customers excited or confused? 

​Are you losing deals to competitors with clearly inferior products? 

​April Dunford is the author of the best-selling book Obviously Awesome, the go-to guide to product positioning. Her latest book, Sales Pitch, aims to teach you the structure and process to build a great sales pitch. 

​In this session, April will give you a framework to build a story that is differentiating, compelling, and, most importantly, wins you business.