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About Event
Very few startups take advantage of a good narrative to help them sell.
Are your sales meetings closer to an overview of features than a set of compelling reasons to buy?
Do your sales meetings leave customers excited or confused?
Are you losing deals to competitors with clearly inferior products?
April Dunford is the author of the best-selling book Obviously Awesome, the go-to guide to product positioning. Her latest book, Sales Pitch, aims to teach you the structure and process to build a great sales pitch.
In this session, April will give you a framework to build a story that is differentiating, compelling, and, most importantly, wins you business.
Presented by
Airtree
Airtree is a venture capital firm backing Aussie and Kiwi founders, building the iconic technology companies of tomorrow.
Hosts