Webinar | Your 2027 Sales Kickoff Planning Starts Now
Your 2027 Sales Kickoff Planning Starts Now: What High-Performing Leaders Do Differently
Date: Tuesday, August 11, 2026
Time: 12:00 PM – 1:00 PM ET
About this virtual event
Most teams start thinking about their SKO in October. The ones that nail it started in July.
The difference isn't budget. It isn't headcount. It's having a clear plan before the calendar fills up, the venues book out, and leadership is too deep in Q4 to think straight.
Some teams treat their sales kickoff like a one-time event. Others treat it like the moment that sets the tone for everything that follows. The gap between those two approaches shows up in January, when one team hits the ground running and the other is still finding its footing.
Our panelists:
Sangram Vajre
Co-Founder & CEO at GTM Partners
Sangram is the co-founder and CEO of GTM Partners, a data-driven analyst firm helping B2B companies achieve efficient growth. He's built two companies to over $100M in revenue, ran marketing at Pardot (acquired by Salesforce), and co-founded Terminus, the category-defining account-based marketing platform. He's the Wall Street Journal bestselling author of MOVE: The 4-Question Go-To-Market Framework and creator of GTMonday, a weekly briefing with over 175,000 subscribers.
Sam Jacobs
Founder & CEO at Pavilion
Sam is the founder and CEO of Pavilion, the leading global community of over 10,000 go-to-market executives, spanning CROs, CMOs, and revenue leaders at companies like Salesforce, HubSpot, Stripe, and Snowflake. He launched the company as Revenue Collective in 2016 and bootstrapped it to $10M in ARR before raising a $25M growth round. He's also the Wall Street Journal bestselling author of Kind Folks Finish First and co-host of the Topline podcast. Before Pavilion, he spent two decades in revenue leadership, including CRO roles at The Muse and Behavox, which means he's planned, sat through, and fixed more sales kickoffs than almost anyone.
In this live session, we'll get into what high-performing revenue teams are doing differently to plan kickoffs that drive alignment, not just attendance.
Here's what we'll cover:
Why the teams with the best SKOs start planning in Q2 and what that process actually looks like
How to build an agenda that creates real alignment across sales, marketing, and leadership
The biggest mistakes teams make when planning SKOs and how to avoid them
How the right venue and in-person structure changes what's possible in ways a virtual kickoff never can
It's a candid, behind-the-scenes conversation with someone who has seen what works across dozens of high-growth GTM teams.
If you're a CRO, VP of Sales, Head of Revenue, Chief of Staff, or anyone who owns the SKO planning process, this one is for you.
Offsite works with revenue and operations teams to plan the moments that matter most. This is one conversation we didn't want to miss.
Save your spot now!