Unlocking Investment Opportunities in the Business of Sport: The Extra Time
After a great First Half and a successful Second Half, our series returns with The Extra Time, co-hosted by @CognitiveCreators and @Mara, just in time before the Fifa World Cup kicks off.
The Extra Time will dive deeper into capital allocation, post-investment strategy, the impact of data in decision making, and the next wave of investment opportunities shaping the business of sport.
Bringing together leading voices and a stellar list of panelists from the sports industry, this exclusive, invite-only session is tailored for investors and executives, who want to explore the growing investment potential within the Business of Sport together with us.
We will welcome two distinguished panelists, alongside a secret VIP guest to be revealed during the session.
Meet the panellists
Alex Gough is CEO of the Professional Squash Association (PSA), the global governing body for professional squash, and leads Squash Media & Marketing (SMM), the PSA Group’s commercial and media arm responsible for broadcast, sponsorship, and the SquashTV OTT platform. Before his tenure as CEO, Alex was a professional squash player with a career spanning over 15 years. A former top-5 player in the world rankings, he captured multiple titles on the tour and represented Wales at over 20 European Team Championships, as well as numerous World and Commonwealth Games, including winning a bronze medal in Kuala Lumpur in 1998.
Samir Ceric is an investor, entrepreneur, and senior executive recognised for pioneering the digitalisation of the sports industry. A former elite athlete and football club chairman, he has championed innovations in fan engagement, sustainability, MedTech, and AI in sport. He recently launched a global sports investment platform and is Chairman of Ceric & Co, a 7th-generation family office built on values of trust, creativity, and principled leadership.
Join our panel of investors and sports industry leaders as we’ll discuss:
The state of sport investments in 2026, the expected impact of the Football World Cup
What happens post-investment?
Back to the future - New Sports, New leagues, New geographies
Digital Due Diligence - how data is enabling transparent evaluation of the investment opportunities
SPVs in sport investments - allowing more investors to be part of the game
Kindly note: This is a private, invite-only event, and requires being on the guest list to attend.