Cover Image for From Kitchen to Commerce: The Founderโ€™s Playbook: Scaling Truths (with Special Guests)
Cover Image for From Kitchen to Commerce: The Founderโ€™s Playbook: Scaling Truths (with Special Guests)
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From Kitchen to Commerce: The Founderโ€™s Playbook: Scaling Truths (with Special Guests)

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โ€‹๐Ÿงฑ CORE WORKSHOP

โ€‹๐ŸŒฟ BONUS MASTERCLASSES

โ€‹๐Ÿ” WEEK 6 โ€“ Wednesday, July 9, 2025

โ€‹The Founderโ€™s Playbook
Going from local sales to 330 stores in Canada

  • โ€‹Behind-the-scenes of scaling

  • โ€‹Co-manufacturer negotiations

  • โ€‹Avoiding burnout in the growth phase


โ€‹๐ŸŒพ From Kitchen to Commerce

โ€‹A Founder-Led Workshop Series for Food Makers
Scale with soul. Grow with guidance.


โ€‹๐Ÿ’ก Overview

โ€‹From Kitchen to Commerce is a 7-part live workshop series designed for emerging food and beverage makers ready to go from zero to a million ARR from kitchen table to retail shelves โ€” without compromising mission, health, or sanity.

โ€‹Learn how to build a sustainable, values-driven food brand with practical tools, expert-led sessions, and a support network of fellow founders.


โ€‹๐Ÿ—“๏ธ Dates & Schedule

โ€‹Start Date: Tuesday, May 27, 2025
Format:

  • โ€‹Core Workshops: Tuesdays & Thursdays @ 12:30 PM EST

  • โ€‹Bonus Masterclasses: Select Tuesdays or Thursdays @ 12:30 PM EST

  • โ€‹Platform: Google Meet (via Luma)

โ€‹Structure:
๐Ÿ”น 4 Core Workshops
๐Ÿ”น 3 Bonus Masterclasses
๐Ÿ”น 1 Founder Roundtable


โ€‹๐ŸŽŸ๏ธ Pricing Options

โ€‹TierDetailsPriceGeneral Admission (Full Series)4 core workshops + all bonus masterclasses & roundtable$35 CAD/session or $140 totalPartner/Vendor RateSame full access: 4 core + all bonuses$25 CAD/session or $100 total

โ€‹All Tickets Include:
โœ… Live & recorded access
โœ… Resource toolkit (valued $1,000+)
โœ… Peer vendor spotlights
โœ… Bonus sessions (3+)
โœ… Community Q&A access


โ€‹๐Ÿค Sponsor / Mentor Invitation

โ€‹Are you a:
โ€ข Established food founder with a mission-aligned brand?
โ€ข Expert in finance, wellness, or operations?
โ€ข Professional supporting the growth of early-stage food manufacturers?

โ€‹We invite you to co-lead a workshop, mentor a cohort, or sponsor a session. This is your opportunity to give back and directly shape Canadaโ€™s next generation of purpose-led food makers.


โ€‹๐Ÿงฑ CORE WORKSHOPS

โ€‹๐Ÿ“ WEEK 1 โ€“ Tuesday, May 27

โ€‹Vision Meets Velocity
How to scale without losing your values

  • โ€‹Product clarity & brand positioning

  • โ€‹Scaling signals

  • โ€‹Founder mindset for growth

  • โ€‹Preparing for grocery/channel talks


โ€‹๐Ÿ“ WEEK 2 โ€“ Thursday, May 29

โ€‹Operational Readiness
Building systems from kitchen to shelf

  • โ€‹Co-manufacturing vs. in-house

  • โ€‹Shelf life, batch planning, labeling

  • โ€‹Production scaling tools & frameworks


โ€‹๐Ÿ“ WEEK 3 โ€“ Tuesday, June 3

โ€‹Selling with Soul
Pitching without losing your soul or margins

  • โ€‹Sell sheets & pricing decks

  • โ€‹Cold outreach & email templates

  • โ€‹Building trust in the sales process


โ€‹๐Ÿ“ WEEK 4 โ€“ Thursday, June 5

โ€‹Start Small, Yet Scalable
Your first grocery account โ€” done right

  • โ€‹Buyer expectations

  • โ€‹Terms, delivery, sell-through

  • โ€‹Getting reorders & staying on shelf


โ€‹๐ŸŒฟ BONUS MASTERCLASSES

โ€‹๐ŸŽง WEEK 5 โ€“ Tuesday, June 24

โ€‹The Nourished Founder (with Maya Eid)

  • โ€‹Nutrition for energy

  • โ€‹Founder-friendly eating habits

  • โ€‹Wellness rituals for long-haul growth

โ€‹๐Ÿ’ฐ SPECIAL BONUS โ€“ Thursday, June 19

โ€‹Financing & Forecasting Foundations

  • โ€‹Banking basics for F&B startups

  • โ€‹Preparing financials for funding

  • โ€‹Practical pricing + margin modeling

  • โ€‹Tools for operational forecasting
    ๐Ÿ”น Includes live Q&A and resource templates.

โ€‹๐Ÿ” WEEK 6 โ€“ Thursday, July 3

โ€‹The Founderโ€™s Playbook
Going from local sales to 200+ stores

  • โ€‹Behind-the-scenes of scaling

  • โ€‹Co-manufacturer negotiations

  • โ€‹Avoiding burnout in the growth phase

โ€‹๐ŸŽค WEEK 7 โ€“ Tuesday, July 8

โ€‹Founder Roundtable + Vendor Spotlights

  • โ€‹Honest panel + live Q&A

  • โ€‹โ€œWhat I Wish I Knewโ€ lightning talks

  • โ€‹1-minute product spotlights by attendees

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