

Does Insurance Really Work for Integrative Practice? A Case Study with Rocky Crocker, MD
Join Lace Co-Founder and Chief Medical Officer Rocky Crocker, MD for a session on building a hybrid revenue model that layers insurance, memberships, and cash-pay — with real numbers from a practice that's done it.
You'll learn:
– How to structure revenue across all three streams
– Which services can typically be billed
– How a membership layer works alongside insurance
– When this model makes sense (and when it doesn't)
– Examples of real world patient and payer outcomes associated with a hybrid model
Live Q&A included.
ABOUT
Rocky spent 12 years at the Andrew Weil Center for Integrative Medicine, and previously served as National Medical Director at Anthem and CMO at American Specialty Health.
Rocky is now the Co-Founder & CMO of Lace Health – a company built on the firmly held belief that everyone deserves access to integrative healthcare.
We are committed to helping integrative practitioners build their practice while participating in a supportive community focused on learning and delivering the best care.