Plot Twist: A Conversation with Patient Point Founder, Mike Collette
A live interview with Mike Collette, Founder of one of Cincinnati's biggest startup success stories, Patient Point. This discussion, led by Executive Director Dave Knox, is a chance to hear Mike's story, including his latest entrepreneurial venture, an exciting new ultra-premium spirit, Double Cross Vodka.
Those who attend will have the chance to taste and enjoy some amazing cocktails!
About Mike
Mike co-founded PatientPoint and led it as CEO for more than 35 years, growing it from a startup into a national leader in patient engagement and point-of-care marketing. He also helped build the industry itself, co-founding what is now the Point of Care Marketing Association. Under his leadership, PatientPoint transitioned from being a 100% print business to almost a 100% digital business reaching more than 35,000 specialty practices across the U.S. The company merged with its largest competitor, Outcome Health, in 2021, grew to more than 600 employees, and was sold to Advent International in 2025. Today Mike is an investor, advisor and board member for healthcare technology companies, including Carefeed, an integrated operations and communication platform for senior living facilities, and Actio Health, a PatientPoint spinout that provides patient engagement solutions to federal, state and local governments.
The Next Chapter: Double Cross Vodka
Mike's latest venture is somewhat of a plot twist! This ultra-premium spirit is made at a centuries-old distillery in Slovakia's Tatra Mountains. Double Cross Vodka is distilled seven times and filtered through real diamond crystals. It is critically recognized as one of the highest-rated vodkas in the world.
It won a well-deserved double gold medal at the prestigious San Francisco World Spirits Competition. It also received a 98-point best-in-class rating at the International Wine & Spirit Competition and a rare 95-point rating from Wine Enthusiast. The founding story of Double Cross and the story of how Mike became involved is truly mind-blowing.
Join the fun and experience Blue North's newest event series, Plot Twist: Conversations about the unexpected moments that made a career. This is a crowd you're going to want to be a part of!