Blueprint by Kaliber

META ADS × CLAUDE: LEAD GEN DEPLOYMENT LAB · SINGAPORE 18 MONTHS TO BUILD. ONE DAY TO INHERIT. This isn't a Claude course. You leave with a Meta lead-gen campaign built in your own ad account, and the workflow that built it. Two dates, same programme. You attend one. Wednesday 11 November, 9:00am to 5:00pm luma.com/mipvw5w2 Wednesday 18 November, 9:00am to 5:00pm luma.com/gjevyqhi Kaliber Office, Singapore. Five seats per session. Intended regular price: S$1,995 + applicable GST per person. This founding cohort is free to attend. In return we'll ask for thorough feedback, and you may be asked for a short video testimonial. Neither date works? Join this list and we'll tell you first when the next Singapore session opens. 18 months to build. One day to inherit.

AUSTRALIA — FUTURE EXPANSION LIST Our first Deployment Lab launches in Singapore. Join this list to hear first when Australian sessions (Sydney, Melbourne or Perth) are planned. — 18 MONTHS TO BUILD. ONE DAY TO INHERIT. Most workshops teach you something new. This one helps you build something your business can actually use. At Kaliber, we've spent 18 months and seven figures in resources building AI-powered marketing workflows. And it hasn't been easy. Broken integrations. Changing APIs. Countless iterations. Systems that worked for one client but needed redesigning for another. We've learned the hard way that making an impressive AI demo is one thing. Making AI useful in a real marketing operation is something else entirely. Now, through Blueprint, we're opening up what we've built. — INTRODUCING THE META ADS × CLAUDE LEAD GEN DEPLOYMENT LAB 20 marketers. One room. One day. Bring your business, your challenges and your laptop. We'll bring the actual Claude-powered advertising workflows we've developed at Kaliber and help you adapt them to your business. Together, we'll work through: → Lead Generation Strategy: Your offer, audience, customer situations and campaign objectives. → AI-Powered Research: Understand your market, opportunities and different messaging angles. → Creative Production: Develop video ads, static creatives and advertising copy. → Campaign Deployment: Build your Meta lead generation campaign and prepare it for launch. → Measurement: Establish how you'll evaluate performance and improve future campaigns. And when the day is over, you keep the workflows. Not just the ads. A system you can continue using, adapting and improving long after the workshop ends. — WE'RE RETHINKING WHAT A WORKSHOP SHOULD DELIVER Traditional workshops can be hit or miss. You learn a few things, meet some interesting people, leave feeling inspired... and then Monday arrives. We believe professional development should go further. When you invest in yourself, you should leave with new knowledge, confidence and meaningful professional connections. When your business invests in you, it deserves something tangible in return. That's why we're combining education, collaboration and real implementation in one experience. Learn from experienced practitioners. Work alongside other marketers. Solve actual business problems together. And leave with something you've built. — WHO IS THIS FOR? Designed for marketers who want to move beyond AI experimentation: → In-house performance marketers and growth teams → Marketing managers and heads of marketing → Agency owners and consultants → Business owners actively investing in Meta lead generation Some existing Meta Ads experience and a real business or client campaign to work on will help you get the most from the day. — WHO'S BEHIND IT? Blueprint is brought to you by the team behind Kaliber. Founded by a former Google New York agency specialist, Kaliber has managed over US$500 million in advertising and worked with enterprise marketing teams and global brands. These are not workflows invented for a presentation. They're built from practical experience, real implementation challenges, and extensive experimentation with AI in marketing operations. — FOUNDING COHORT — AUSTRALIA We're exploring our first sessions in: Sydney · Melbourne · Perth Our intended regular programme price is A$1,995 + GST per participant. However, we're planning an exclusive founding-cohort offer for the first group of participants. The special price and first workshop location will be announced to the priority interest list. Register now to receive: → First access to founding-cohort pricing. → Priority notification when your city's workshop opens. → Programme details and technical requirements. → The opportunity to help shape the first Deployment Lab. Registering your interest is free. There's no commitment to purchase. Dates, venue and final programme arrangements will be confirmed before paid bookings open. Campaign deployment depends on technical readiness and Meta's review process. Advertising results are not guaranteed. 18 months to build. One day to inherit. Stop experimenting with AI. Start building with it.