Marketing Wins & Fails - When Strategy Meets Reality
Marketing Wins & Fails - When Strategy meets Reality
This edition: Brand marketing
Three marketers. Three real cases. What worked, what failed, and what they’d do differently now.
For this edition of Marketing Wins & Fails, we're bringing three marketers together to unpack real cases from the world of brand marketing.
Not just what they planned - but what actually happened after.
Gianluigi Fragomeni will look at the gap between brand strategy and organisational execution.
Patricia Bleiker will explore what happens when positioning and value propositions meet the market.
Federica Bruzzone will look at the difference between what a brand intends to communicate and what people actually perceive.
Three perspectives. Three real cases. One common question:
What changes when reality challenges the strategy?
Each speaker gets 15 minutes, plus 5 minutes for your questions.
Afterwards, we'll continue the conversations downstairs at Café Auer.
9 December 2026 · 17:30-19:00
Impact Hub Zürich - Colab, Loft Corner
CHF 10
For marketers who want real examples, honest lessons and conversations that continue after the presentations.
Coordinated and moderated by Dumitru Baltatescu, B2B Marketing & Growth advisor @ baltatescu.com - on behalf of Marketers in Zurich.