Hype vs Reality in GTM: Where leading teams are finding growth
There’s no shortage of go-to-market tools or AI hype promising instant revenue & results. But at the same time, generating revenue in B2B feels as hard as it’s ever been, if not harder.
So what’s actually working, and what’s just noise on LinkedIn?
The revenue teams pulling ahead aren’t chasing tactics. They’re going back to first principles and executing them in ways that weren’t possible before, with AI changing how teams are structured, who gets hired, and where revenue comes from.
Join us for a morning with revenue leaders from across the Paris and wider European B2B ecosystem, exploring what’s actually changing in go-to-market, what’s hype and what’s real, and what the best teams are doing about it.
Who this is for
This morning is designed for revenue leaders at Series B+ or PE-backed B2B companies with established sales motions.
Speakers
Charles Tenot, CEO, lemlist
David Chevalier, Co-founder & CEO, Surfe
Harrison Rose, Co-founder of Paddle and CEO of Goodfit
Agenda
🕐 08:30 – 08:45 — Arrival & light refreshments
🕐 08:45 – 09:30 — Panel discussion + Q&A: Hype vs. reality in go-to-market
🕐 09:45 – 10:15 — Map your market: The foundation for all go-to-market decisions
Limited Capacity. Attendance by approval only.
Details
📅 Wednesday, November 25th
🕐 8.30 am
📍 In-Person, central Paris
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