The hidden cost of snoozing your DMs (for business) with Nicole Lee

​Most business owners and creators actually need to slow down. Fewer posts, more rest, less always-on hustle. But there's one place where "I'll reply later" can cost your business money: your DMs, comments, and tags on Instagram, TikTok, and wherever your customers are trying to reach you.

​This session is for ecommerce sellers, creators, and small business owners who want to know the difference. Where it's safe to slow down, and where a delayed reply means a lost sale or a missed customer. We'll cover simple, low-effort ways to stay responsive in the moments that actually matter to your business, without adding more to your plate.

​You’ll learn:
- How to tell the difference between things you can let slide (perfectionism, posting constantly, responding instantly to everything) and the few customer touchpoints—DMs, comments, tags—where a slow reply can actually cost you a sale

​- A simple way to spot the moments when a customer is most likely to buy or walk away, so you know when "later" is fine and when it isn't

​- Low-effort systems for staying on top of customer messages without being glued to your phone, so you can slow down everywhere else with confidence

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​About your host:

​Nicole Lee is the Head of  Marketing for Wati, a conversational growth platform. She is a growth strategist who's spent years working with small brands, founders, and ecommerce businesses on how they show up for their customers online. She’s seen firsthand how easy it is for a great product or brand to lose sales simply because a DM or comment sat too long and how a few small habits can fix that without adding more to anyone's plate. She cares a lot about sustainable ways of working, especially for people running their own businesses, and this topic sits right at the intersection of "do less" and "do the right things."