Cover Image for Decoding E-commerce Pricing Strategies
Cover Image for Decoding E-commerce Pricing Strategies
157 Went

Decoding E-commerce Pricing Strategies

Hosted by ProdWrks, Harsha Vardhan & Khuzema
Zoom
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About Event

​Did you know why modern e-tailers change prices multiple times a week?

​Join us for a free masterclass on Decoding E-Commerce Pricing Strategies with Sulakshana Sarathy, a distinguished e-commerce leader with 15 years of experience leading teams at Flipkart and Myntra to find out.

​In this webinar, you'll learn:

​1. Pricing strategies that make business sense.
2. From rule-based pricing to dynamic pricing - the role of digital products in pricing.
3. How current regulations affect pricing and profits.
4. Impact of pricing strategies on brand and consumer

​Who is this webinar for?

​This masterclass is a must-attend for all e-commerce business owners and managers, marketing and sales professionals, Product managers, and aspiring entrepreneurs considering launching an e-commerce business

​About the Speaker
Sulakshana is an e-commerce business leader with ~15 years of experience. In her recent stint at Flipkart, she led sales for mobiles and was responsible for a $7 billion revenue inflow. In her previous role at Myntra, she led sales for all categories to deliver revenue of $2.5 Billion. Sulakshana has gained significant experience in revenue planning, day-to-day pricing, and pricing product development through these roles. She has an MBA from IIM Bangalore (2010) with a focus on strategy and marketing.

157 Went