PR 101: Personal Branding
Everyone has a personal brand. The real question is whether yours is helping you get where you want to go.
PR 101: Personal Branding is a practical and interactive online workshop for women who want to become more intentional about what they’re known for, strengthen their credibility and position themselves for the right opportunities.
Led by the CEO of RIYO Consultancy and senior PR expert Hanna Yusuf, this workshop goes beyond aesthetics, social media and simply polishing your LinkedIn profile. You’ll learn how to think strategically about your reputation, communicate the value you bring and build a personal brand that helps the right people recognise, remember and trust you.
We’ll cover:
Getting clear on what you want to be known for
Identifying what helps you stand out
Communicating your experience, expertise and value more effectively
Building credibility and trust around what you do
Positioning yourself for the people and opportunities that matter to you
With just 15 women in the room, this will be a small and interactive session with practical exercises, reflection, discussion and Q&A — giving you space to think properly about your own brand rather than simply listen to a presentation.
You don’t need thousands of followers, an impressive job title or a perfectly polished online presence to build a strong personal brand. You need clarity on the value you bring, confidence in how you communicate it and greater intention around the reputation you’re building.
Come ready to think differently about how you’re seen, and leave with greater clarity on how to make your personal brand work for where you want to go next.