SPRITZ SESSION: The Platform

​WHAT IS IT?
This is a small group workshop where we will build your brand platform together. Led by Creative Directors Lara Palmer and Dre Turner, they will share their wealth of knowledge from decades spent in advertising agencies and in-house creative departments.

​WHO IS IT FOR?
Whether you’re starting from scratch, already have an established brand, or you’re interested in rebranding, this session is the perfect way to learn the basics of what a strong brand platform is built on and how to create one.

​BUT WAIT, WHAT THE HECK IS A BRAND PLATFORM?
More than logos, colours, and typefaces. It’s about the strategic vision, the purpose, your ideal customer, and more. It’s what defines your business and how you operate. It’s the process of documenting your brand vision, so you and others can execute it consistently.

​AND WHY DO I NEED ONE?
You know the ‘vibe’ of your business, but can you define it? When your brand lives only in your head, it’s hard to stay consistent. Think of your Brand Platform as your business’s North Star. It’s an internal guide that defines the ‘why’ behind your ‘what’. If you plan to scale, this is the brand bible you share with new hires, contractors, and anyone else who touches your business.