How to get started with your startup? Here's how to know if it's worth pursuing. (TiE Oregon)
Please note: This event is shown here for reference purposes only. You must register with TiE XL Bootcamp, offered by TiE Oregon, to participate. Signing up here, just let's Mike know to expect you in the audience.
About this workshop
The most common reason startups fail is there's no market need. In other words, the founders built something that customers won't pay for. How can you get clarity on whether your idea might actually turn into revenue?
Nascent methodology enables founders to strategically address this challenge through a novel approach to customer discovery. In this 2-hour, hands-on workshop, you’ll learn to apply Nascent Methodology — a practical and novel framework designed to help you identify the earliest signals of a business opportunity. Specifically, in this workshop you'll evaluate an idea for a startup by applying an analytical framework to data from discovery interviews.
Although Nascent was originally developed for startups with no customers, the methodology is just as powerful for early-stage businesses or existing companies looking to expand, test new directions or reconnect with unmet market needs.
This workshop is ideal for founders and product leaders seeking to grow their business through a new line of business. We’ll walk through a case study and guide you through exercises to:
Identify People in Pain — potential customers who are actively struggling with a problem
Quantify the Pain in Dollars ($) — to assess how much value you could create by solving the problem
Evaluate new ideas (or re-evaluate existing ones) with clarity and speed
You’ll leave with tools to:
Explore new market segments or product lines
Avoid wasting time on ideas that are unlikely to ever gain traction
Build a clearer path toward potential growth, despite having few or no customers
Additional:
We'll automatically sign you up for the NascentStartups.com newsletter.
This event will be recorded. We may publish brief clips in the newsletter.