I Don't Know How to Find Clients And Everything Else Nobody Tells You About Going Fractional

​You made the leap. Or you're about to. And nobody told you that the hardest part of fractional work isn't the work — it's everything around it.

​Finding clients. Pricing yourself. Looking credible to someone who has never hired a fractional executive before. Writing your own contracts. Chasing payments. Doing all of it alone while also trying to actually do the job.

​That is what this conversation is about.

​Katie Murphy built Knex because she spent years as a fractional COO wishing something like it existed — a professional home base that handles the infrastructure so you can focus on the work. Natalie Hoop is a fractional COO who coaches people navigating exactly where you are right now, and she chose Knex herself because she knows what good looks like.

​Between the two of them, there is not a question about fractional work they have not lived.

​Bring yours.

​Meet Your Hosts:

​Katie Murphy — Founder & CEO, Knex Katie spent years as a fractional COO before founding Knex. She built the platform because she wished it had existed when she was doing the work — handling her own contracts, chasing payments, and building her practice from scratch without any infrastructure behind her.

​Natalie Hoop — Fractional COO, Coach for Fractional Leaders, and Knex Premium Member Natalie is actively doing the work right now. She runs her own fractional COO practice, coaches people who are new to fractional or whose fractional business feels stuck, and chose Knex herself because she knows what good infrastructure looks like. She has been where you are and she is still there.