Build a winning Sales + Partnerships Engine
3 steps to get Sales + Partnerships driving more revenue
When Sales and Partnerships work in silos, partner deals stall, reps avoid partner leads, and the partnerships team ends up working alone.
When they work together? Partner deals close faster and your reps become your strongest partner champions.
In this 45-minute session, Liz Kelly (Sales) and Sonya Jamula (Partnerships) will show you how to close the gap and:
Get the right people in the room
Make cross-team wins part of your culture
Build partnerships into training from Day 1
Join us live for a chance to win a strategy session with one of our panelists.
Please note: Your link to access the online event will be sent closer to the date.
Who is this session for?
Revenue, sales, and partnership leaders at B2B SaaS or tech companies (Series A–C).
Meet the panel
Partnerships Advisor, Founder of Coconut Curry
Sonya has 18+ years of experience building and scaling partnerships organizations across SaaS, fintech, and Fortune 200 companies, including time inside Gusto’s partner ecosystem.
She helps companies turn early partner traction into an operating model that runs without someone holding it together by hand. She was named a Pavilion Top 50 Partnerships Executive to Watch in 2025.
Founder of Growth Alchemy Agency
Liz has 20+ years of experience leading B2B sales in complex healthcare and health tech organizations, including EMD Serono and Alto Pharmacy, where she helped lead commercial growth to $350M+ in annual revenue.
She turns what’s working in a founder’s head, relationships, and sales team into a repeatable system, so founders can step back and sales leaders can lead.
Moderator: Michelle Teo
Partner Marketing Specialist
Co-founder of Partnerships in Play, Founder/Growth Advisor at Demand Conversion
Join us live for a chance to win
All live attendees will be entered into a random draw. Two winners will be picked, one for each offer:
A free hour with Sonya + 50% off your Partnerships Audit (Save $5,000)
The audit is a 3-week engagement to identify exactly where your partnerships program stands and what it would take to scale it. Find out more
A free hour with Liz + 50% off your Sales Leader Readiness Diagnostic (Save $5,000)
The diagnostic is a 3-week engagement that gives you an honest verdict on whether you’re ready to hire a sales leader, what’s already working that they can build on, and what needs to be true so the hire works the first time.
About Partnerships In Play
Partnerships in Play helps B2B SaaS and enterprise companies scale revenue through partnership-led go-to-market strategies, activation and enablement.
Sign up to our newsletter for more actionable strategies to transform partnerships into revenue drivers: https://partnershipsinplay.substack.com/