Your BFCM Cheat Code: Turn TikTok Shop Videos into Meta Ads

​Your best Black Friday ads are already sitting in your TikTok Shop, with every creator video ranked by the sales it drove. Yet most brands go into BFCM the same way: brief new creative, bury the team in review, and launch on Meta too late to matter.

​This live webinar walks through the full setup, click by click, in a real brand account:

• ​How to request usage rights from creators for past and future content

• ​How to set up a paid partnerships program creators actually say yes to

• ​How to invite your top-selling creators in bulk

• ​How to push your winning videos straight into your Meta campaigns

• ​How creator payouts work, without the tracking headaches

​Meet the speakers

​Ethan Kramer, Head of Paid Partnership Ads at Cruva, has run Meta ads in social commerce since 2020 and was part of the first agency to launch TikTok Shop in the US. He’ll build everything live, so if you have Meta ad account access, bring it and set it up alongside him.

​Beckie Turnbull, Head of Marketing at P.Louise, joins Ethan to share the brand side: how P.Louise is putting its TikTok Shop creator content to work on Meta, and what it takes to get a marketing team on board.

​They’ll stay on after the walkthrough for open Q&A.

​Who this is for: Brand founders, ecommerce leaders, TikTok Shop operators and paid media teams in the US and UK heading into Black Friday and Cyber Monday who want their best creator content working on Meta, not just TikTok.

​New to Meta ads? You’ll learn where to start. Already running them? You’ll leave with a faster way to get proven creative live before peak season.

​📅 Thursday, Nov 5 · 9 AM PT 12 PM ET 5 PM UK