

PickFu Office Hours: Should you test against competitors?
Join the PickFu team for our weekly Office Hours — this week, we're answering a question we get constantly: can I test my product against a competitor's?
Short answer: yes. And there's a good chance they're already testing against you. We'll build a real side-by-side comparison live, using search-results and mock-up setups, and cover the one guardrail that matters most — writing the question so the result is actually usable.
A few things we'll cover:
⚔️ Whether and when to put your option up against a competitor's
🛠️ A live build: a search-results and mock-up comparison, start to finish
⚖️ Keeping the question unbiased so you can trust the answer
📊 How to read a result that isn't in your favor
As always, we'll leave plenty of time for Q&A — bring any question you have, whether it's about this week's topic or something else entirely.
PickFu Office Hours is held weekly on Thursdays at 1pm EDT. Heads up: we're off the week of September 21 — the team will be at Amazon Accelerate in Seattle.