Going Solo as a PMM: How to Actually Build a Consultancy
Thinking about leaving full-time PMM to work for yourself? Running a PMM consultancy is very different from freelancing. You sell a different offer, to different buyers, through different channels.
Rory Woodbridge, founder of The Product Marketer, figured out going solo as he went. In this session, he shares how he built his practice, how other PMMs run theirs, and how to choose between fractional, interim, and sprint-based models.
Expect a practical, non-Silicon-Valley view built for leaner teams and markets outside the US, followed by live Q&A.
What we'll cover
Rory's story: moving from Google and YouTube to scale-ups to his own practice, and figuring it out without a set plan
Freelancer vs. consultant: how the offer, the buyer, the lead gen, and the positioning differ
The models: what fractional, interim, and sprint-based work involves, who buys each, and how to choose
Building your offer: turning "I do product marketing" into something a founder can buy, plus scoping and pricing
Finding clients: where the first clients come from, and how content and network fit in
How others do it: different ways other PMM consultants have set up and run their practices
Playing outside the US playbook: consulting for leaner teams and scrappier products in India, Europe, the Middle East, and Asia
Who it's for
PMMs thinking about going independent, freelancers who want to build a consultancy, and anyone weighing up fractional or interim product marketing work.
About the speaker
Rory Woodbridge built his career in product marketing at Google and YouTube, then led PMM at startups and scale-ups. Today he runs The Product Marketer, a London-based consultancy that helps growing tech companies level up their positioning, messaging, and go-to-market. He was recognised as a Top Product Marketing Consultant in 2025, and more than 21,000 people follow him on LinkedIn.
Moderated by
Kaviyakavi Baskaran, Product Marketing Manager and WIPM City Lead
Bring your question
When you register, tell us your biggest question about going solo. We'll pick a few for Rory to answer live.