Venice | All Hands: Building a Content Flywheel with no agency and low budget, with Kasper Brandi Petersen & Ash Read

​How do small consumer brand teams build content that compounds, without an agency or a big budget?

​Kasper Brandi Petersen, co-founder of LABFRESH, has built a content flywheel that punches well above its weight. Low budget, no agency, with 5 in-house creators. LABFRESH has been around 9 years and operates stores in Amsterdam and Copenhagen.

​He'll walk through how their flywheel works. The weekly cadence. The tools. Where the AI sits in the workflow and where it doesn't. What gets repurposed where. What he's tried that didn't work.

​Ash Read spent years leading content at Buffer & Wayflyer, then built a homewares content site to 400k+ monthly pageviews on the side before selling it. He'll cover SEO and AEO - what's changed, what still works, and how to set up for both Google and AI search without doubling the workload.

​Then we'll open it up to Q&A - bring your current content setup and where it's stuck.

​Expect it to be interactive.

​Wednesday 8th July, 3pm UK. 1 hour on Zoom.