From Conversation to Customer: Turning Moments Into Brand Champions
The best brands don't just create customers. They create moments people remember. In this session, you'll learn how to design engaging experiences that spark participation, inspire sharing, uncover real customer insights, and turn everyday interactions into lasting relationships.
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Hosts:
Chynna Morgan: is a trailblazer in the marketing and music technology industry. A 2x Tech Founder, she has worked with several companies worldwide, helping them grow their brands using video content. She is on the cutting edge of adtech with her company Vidlo. Vidlo is the turnkey solution for launching user-generated video campaigns to help brands capture video testimonials and content from their customers. She is dedicated to sharing innovative ideas and perspectives on engaging with your audience while increasing your business.
Brian Weiner is a senior entertainment executive, creative producer, director, and technology entrepreneur with deep experience across entertainment marketing, original content production, immersive media, gaming, augmented reality, virtual reality, AI-driven production, and emerging consumer engagement platforms. Through The Illusion Factory, he has helped promote and market some of the world’s largest entertainment, media, technology, and consumer brands, contributing to more than $7 billion in entertainment promotion and helping clients generate more than $100 billion in revenue. His work spans major studios, networks, sports brands, consumer companies, and entertainment properties, including Warner Bros., Universal Studios, Paramount, Fox Sports, HBO, IMAX, ABC, CBS, TNT, Cartoon Network, Lego, Mattel, Adidas, Samsung, Coca-Cola, McDonald’s, Kellogg’s, Subway, and many others.
Building on more than 48 years of creative and technological innovation, Brian’s work now centers on Sizzle, an engagement operating system and SaaS platform designed to help brands transform passive audiences into active participants. Sizzle integrates AI commercials and film production, Synth Human creations, 3D animation, augmented reality, virtual reality, gamification, transactional engagement, loyalty, social sharing, and cross-platform media activation into one unified ecosystem. With expertise in creative development, business development, technology deployment, production from concept to release, branding, PR, game design, OTT distribution, deal negotiation, and worldwide advertising and marketing, Brian brings a rare combination of Hollywood-level storytelling, platform innovation, and commercial strategy to the future of interactive consumer engagement.
See you there.