The AOV Growth System: How to Plan, Launch & Scale High-Converting Cross-Sells and Upsells

​If you’ve ever tried boosting AOV with cross-sells or upsells, you know the pain:

​❌ Conversion rate takes a hit

❌ Take rates stay low because the offer feels like a push, not a value-add

❌ You pour time, money, and hope into new product launches, only to watch them flop

​It doesn’t have to be that way.

​We’re going live with Ronak Shah (CEO of Obvi) and Martins Lasmanis (CEO of Supliful) to break down a smarter, faster system for scaling AOV without hurting your margins.

​Ron’s revealing the AOV growth system he’s developed after testing offers across 500K customers at Obvi. Martins is breaking down a case study of a beauty brand which added $1.7M in just 90 days by launching an upsell without having to invest in inventory.

​Here’s what you’ll walk away with:

• ​The psychology behind why customers say “yes” to upsells (and when they don’t)
  

• ​A framework for mapping upsells and cross-sells to your existing product journey
  

• ​A breakdown of how one brand added $1.7M in just 90 days using strategic upsell
  

• ​Tools to launch new upsells in days, without manufacturing, COGS, or fulfillment risk
  

​If you're a founder, operator, or growth marketer trying to increase revenue without touching CAC, this one’s for you.