Session 2 - AFL Executive General Manager Strategy: Walter Lee

​Walter Lee, Executive General Manager – Strategy at the AFL, leads the league's strategic planning, technology and data transformation, and has played a key role in major milestones including the growth of AFLW and significant broadcast and industry agreements.

​In this session on Crucible Moments, Walter will unpack how defining challenges and high-pressure decisions shape leadership, resilience and long-term impact, with a focus on the following topics:

• ​Recognising a crucible moment as it's unfolding, not just in hindsight

• ​Making sound decisions under pressure and incomplete information

• ​Balancing short-term demands against long-term strategic outcomes

• ​Building personal and team resilience through setbacks

• ​Turning high-stakes moments into lasting leadership growth

• ​Applying the lessons from crucible moments to everyday decision-making

​Tickets are limited. Secure your spot now.

​Note: Event location to be released 24 hours in advance.