How to build a culture where Sales, Product, and Marketing actually work together.

​Everyone talks about sales and marketing alignment. Almost nobody has actually built it.

​Most companies settle for a shared Slack channel and a monthly sync, and call it alignment. Real alignment looks nothing like that, it's a culture where sales, product, and marketing genuinely operate as one system, not three departments politely coexisting. Johanna Fagerstedt has built exactly that as Founder & CEO at Sparketing. In this session of The Growth Show, she'll break down what it actually takes to get these three functions working together, not just talking to each other.

What we'll cover:
--Why most smarketing efforts stay surface level, and what's missing.
--How to build shared ownership between sales, product, and marketing.
--What structural and cultural changes actually move the needle.
--The mistakes that quietly kill cross functional alignment.
--How to know your teams are truly working as one, not just coordinating.

​Who this is for?
CMOs, VPs of Marketing, Product leaders, and Sales leaders at B2B SaaS companies who are tired of alignment staying a buzzword instead of a practice.

​About the guest
Johanna Fagerstedt is Founder & CEO at Sparketing , where she's built a culture of genuine collaboration between sales, product, and marketing. Her approach comes from experience, not theory, having lived through what breaks alignment and what actually fixes it.

​About Growth Show
Growth Show is a live webinar series by PipeRocket Digital, built for senior B2B SaaS marketers. Each session features one practitioner, one focused topic, and zero fluff.

​Previous episodes: https://bit.ly/growth-show