WIE Speaker Series Presents: Marketing on a Small Budget

​The nuance of movie marketing is skill that is essential to the health of the industry. With the right targeted campaign, a film reaches a wide audience which strengthens the storytelling and overall message while continuing to increase revenue for cinemas, vendors, and distributors alike. This May WIE're bringing in the experts to discuss how to stretch marketing dollars to leverage existing assets, like digital assets, digital menu boards, and social media platforms, to create successful marketing campaigns at your cinema.

​Join us for "Marketing on a Small Budget: What Exhibitors and Studios Can Learn from Industry Veterans," on May 13th with Brandon Jones from FilmFrog, Geonni Sigl of Onni Creative, and Laura Beth Boley from PaperAirplane Media.

​Brandon Jones is a champion of exhibition, marketing, and operating movie theatres for 25 years. Brandon is Founder and President of FilmFrog and Board Member of Dallas Film (functioning as the volunteer CMO of the Dallas International Film Festival).

​Geonni Sigl is the CEO + Founder of Onni Creative, a full service creative agency serving entertainment clients. As a strong advocate for women + BIPOCs in entertainment, she is currently the Vice President for Women In Exhibition, a non-profit organization serving women in cinema + exhibition. Geonni was recently named one of CJ’s Top Women In Global Cinema 2025. Passionate about supporting small + midsize independent cinemas, she continually advocates for independents to receive the same marketing support as large chains to ensure the health and sustainability of the exhibition industry.

​Laura Beth Boley is the Director of Exhibitor Marketing at PaperAirplane Media, a first-of-its-kind cinema marketing agency serving studios, content providers, exhibitors, and marketplace partners. In this role, LB works closely with both studios and theater partners to develop marketing initiatives that support theatrical releases, including exhibitor partnerships, group sales programs, and custom campaign assets. LB has spent the past seven years in the film industry building collaborative strategies that connect studios and exhibition to reach audiences in meaningful ways.

​Don't miss this roundtable of marketing experts in the theatrical distribution industry on Wednesday, May 13th, at 10am PT!