Product Thinking | Product Workshop | Week 1
This is the first session of our 8-week Product Workshop series. Our series is geared to helping you think and formulate quality ideas that solve problems, provide convenience or serve a core desire to users. This series will change how you think about product creation.
For week 1, we'll focus on Product Thinking, learning about how to think about thinking about our ideas: solutions to problems, satisfaction to a need or fulfilment to a desire? This workshop will help you with figuring out what a good product is on a fundamental level and how you can use mental models to come up with products of values.
What you'll learn
Understand products beyond surface-level functionality
Decode the multi-dimensional nature of value
Map human desires to product solutions
Develop a systematic approach to product thinking
You will see and learn how other companies look at products and try analysing real world products to understand the different value propositions they provide to their consumers.
Topics:
Understanding product value
Product classifications
Value Dimensions (functional, emotional, social, economic, convenience and educational)
What makes products worth paying for or using? Examples of products worth using...
WhatsApp messenger - What makes it worth using according to value dimensions?
Desire buckets and the seven deadly sins
Cross category product example - The iPhone
This interactive session will require a notebook, pencil or pen to take notes during the session.
You'll leave with the foundational understanding of product essence, mental models for thinking and insight into user-centric design.
The workshop is designed for beginners. But regardless of where you level or place yourself, you are welcome to attend. Entrepreneurs, Product managers, Designers and Anyone passionate about creating meaningful solutions are also welcomed.
And as always, this workshop is FREE to attend.
REGISTRATION IS COMPULSORY