Deep Dive into Empathy Mapping and User Needs

​For Week 4, we’ll take a Deep Dive into Empathy Mapping and User Needs, focusing on how to uncover and define user pain points effectively. This session will help you sharpen your understanding of users’ perspectives and build meaningful connections.

​What You'll Learn:

• ​Build empathy maps to visualize user thoughts, feelings, and behaviours

• ​Develop user personas grounded in real insights

• ​Hone techniques for translating user needs into actionable insights

​In this session, you’ll create empathy maps for user personas developed from previous interviews, connecting their challenges to potential solutions.

​Your takeaways:

• ​Hands-on experience with empathy mapping

• ​Skills for developing user-centered personas

• ​Tools for understanding and addressing user pain points

​Topics:

• ​Step-by-step empathy mapping

• ​User persona development

• ​Practical empathy mapping exercise

​Bring a notebook, pen, pencil and a laptop for this interactive session and also bring your interview insights and be ready to map the human side of design!

​This workshop is free to attend, and registration is compulsory.