Introduction to Product Branding | Product Thinking Workshops | Week 13

​Goal: Understand how branding influences product perception and connects with user desires.

​Topics:

• ​Fundamentals of Product Branding:

  • ​How branding extends beyond logos to create emotional connections with users.

• ​Aligning Brand with Core Desires:

  • ​Techniques to ensure brand elements reflect the human desires your product fulfills.

• ​Brand Positioning and Differentiation:

  • ​How to position your product in the market through effective branding.

​Exercises:

• ​Brand Persona Development:

  • ​Create a brand persona for your product idea that aligns with target user needs and desires.

• ​Competitive Brand Analysis:

  • ​Analyze successful brands in your product space and identify their positioning strategies.

​Homework:

• ​Develop initial brand elements (name, tagline, values, tone) for your product idea and prepare to present your reasoning.

• ​Research brands that successfully connect with your target audience and identify what makes them effective.