Solving Real Problems: Basics of Creating Useful Products | Product Thinking Workshop | Week 14

​Goal: Learn how to spot everyday problems that can be turned into useful products people would want.

​Topics:

• ​What Makes Something Worth Buying:

  • ​Simple examples of products that solve real problems in West African communities

  • ​Why people choose to spend money on certain things (saves time, makes life easier, brings joy)

• ​Basic Needs We All Share:

  • ​Understanding everyday needs like safety, belonging, and respect

  • ​How successful local businesses meet these needs

​Exercises:

• ​Market Tour (in-class activity):

  • ​In small groups, discuss 3 popular items from local markets

  • ​What problem does each solve? Why do people buy them?

  • ​Share findings using simple drawings and group discussion

​Homework:

• ​Write down or record voice notes about 3 difficulties you face in daily life

• ​Ask 2 friends or family members what frustrates them regularly

• ​Bring these ideas to the next session