

Forum Exchange: Build vs. Buy in the Age of AI
Build vs. Buy in the Age of AI
The build vs. buy equation has changed, and it changed fast. Building is cheaper than it has ever been. Buying is harder, because every vendor now claims AI and the old signals no longer tell you much. Most teams are making these calls with a mental model from three years ago. This forum is for chiefs of staff who make these decisions on behalf of a principal: what to weigh on each side, which internal resources and risk tolerance actually decide the answer, and how to evaluate vendors when everyone sounds the same. You'll leave with a reusable framework for working through these decisions, written so you can hand it to your own AI and run it against the next one that lands on your desk.
We'll cover:
How AI has changed the build-vs-buy equation
What smart buying looks like now
How to separate real AI capabilities from marketing claims
Open discussion on your own cases
Bio
Jaron Sander is the founder of Inform Growth, which helps non-technical teams with AI enablement and automation, done in a way that is governed and observable. Before that he spent six years in revenue operations, the function that owns whatever gets built or bought and lives with the decision long after it's made. He has watched the equation change from both sides.