Future-Proof Your Business: Using Customer Insights to Win the Next Generation of Customers
The UK has an ageing population, and over the next decade Millennials and Gen Z will become an increasingly dominant force in consumer spending and business decision-making. Businesses that fail to understand changing customer behaviours risk losing relevance, while those that adapt early will be best placed to unlock new markets and drive sustainable growth.
Join Hayel Wartemberg, co-founder of youth insight agency Word on the Curb, for a practical masterclass on using customer insight to understand and reach the next generation of customers. Hayel will cover:
Using customer insights to identify new market opportunities
Understanding changing customer behaviours and purchasing decisions
Reaching Millennials and Gen Z effectively
Unlocking new markets through insight-led strategy
Future-proofing your business for long-term growth
The session includes live Q&A, followed by a short introduction to the Help to Grow: Management programme.
Who it's for
SME owners, founders and senior managers who want to understand how to reach, engage and retain younger customers as spending power shifts towards Millennials and Gen Z.
About Help to Grow: Management
Help to Grow: Management is a government-funded leadership and growth programme for UK SMEs, delivered by accredited business schools as part of the Small Business Charter. Over 12 weeks, the programme combines expert-led workshops, peer learning, mentoring and practical business strategies covering growth, innovation, leadership, marketing, finance and digital adoption, with 90% of the cost funded by government. This webinar offers a free taster of the kind of practical, expert-led content covered on the full programme. It's open to UK businesses with 5 to 249 employees that have been trading for more than a year. Find out more and apply: https://smallbusinesscharter.org/help-to-grow-management/course/registration
About ESCP and Blue Factory London
ESCP is delivering Help to Grow: Management from its London campus through Blue Factory, ESCP's European startup incubator. This webinar series is part of Blue Factory's wider work supporting SME leaders and founders across London, delivered in partnership with Camden Council and One Kilburn.
About the speaker
Hayel Wartemberg is co-founder and Managing Director of Word on the Curb, an insight and culture agency working with Millennials and Gen Z to help businesses understand what drives youth engagement. Over the past seven years, Word on the Curb has worked with organisations including the NHS, Channel 4, Columbia Records and The Guardian, and has been featured by the BBC, the Guardian and TIME Magazine for its work bringing young people's perspectives into business and policy.