

Mirrors or Movers XIV - Accountable Innovation: Aligning AI, Sustainability, and Public Trust
Mirrors or Movers is the world's premier conference dedicated to investigating, debating and challenging the impacts of media content.
This year's event marks the fourteenth edition of Mirrors Or Movers conference and will discover ways of aligning AI, sustainability, and public trust.
The information landscape is undergoing a fundamental transition. Artificial Intelligence (AI) is transforming how people find, access, and process information. This shift has wide ranging impacts on daily life – from which laptop is the best buy for your individual needs, to which party you should vote for in the next election.
AI is also increasingly adopted by media companies. It is used to generate written, audio and visual content; to provide subtitles and translations to video content; and for operational processes such as tagging content against themes, including sustainability.
This raises important considerations for the sector. What does the AI transformation mean for media? How is it impacting public trust in media? What are the social and environmental sustainability implications for the sector?
Amongst our confirmed speakers so far are:
Alex d'Albertanson, Media Sustainability Project Director at Ad Net Zero
Ben Page, Visiting Professor at Kings College London
Emily Jackson, Senior Vice-President for Sustainability at The Economist
Ludwig Siegele, Senior Editor of AI Initiatives at The Economist
Mark Cieslak, AI Correspondent at BBC News
For the full list of speakers, which we will continue updating, please see our website.
Attended by opinion formers, academics, NGOs and media professionals, including both sustainability professionals and content makers, the conference is free and open to those within media, sustainability or who are looking to learn more.
Media will be represented in all its diversity – broadcast, publishing, entertainment, expos, events, and more.
There will also be networking opportunities with a lunch and drinks after the event.
We have a limited number of free in-person tickets available, as well as unlimited free virtual places available.
If you would like to attend, please register your interest and we will confirm your ticket based on availability.
We hope to see you there!