Brand Built Different
BRAND BUILT DIFFERENT: THE SOCIAL-FIRST PLAYBOOK IN THE AGE OF AI
Brands are no longer the primary narrators of their own story.
Something is shifting in brand building. The fundamentals remain, but the environment brands operate in has changed entirely, driven by creators, algorithms and rapid AI advancements.
Join us for an invite-only breakfast summit during Advertising Week New York.
On the docket:
Brands That Travel: Unpacking what social-first brand building actually looks like in the AI era. This is also an exclusive look at our upcoming report landing this fall.
Panel Discussion: Eva Amurri, Actress & Creator, and Maha Khawaja, Senior Manager Integrated Media at Nespresso will join Valerie Davis, US CEO of Croud, for a conversation on what needs to change for a brand to stay recognizable when traveling through creators, communities, algorithims and AI.
Hosted with The Mix Global, Born Social and Croud invite you to join us for Brand Built Different, a session designed for those who want a genuinely rigorous, forward-facing perspective on what social-first brand building actually looks like now - and what it needs to look like next.
Agenda
08.45 -09:15: Breakfast & Networking
Catering by Dominique Ansel Workshop & PopUp Bagels
09:15 – 10:00: Keynote: ‘Brands That Travel’
Born Social and The Mix Global present three shifts reshaping brand building
10:00 – 10:40: Panel Discussion
Featuring Eva Amurri, Actress & Creator, and Maha Khawaja, Senior Manager Integrated Media at Nespresso
10:40-11:30: Networking
Spaces are limited so please register your interest today!
About Born Social
Born Social is a global social-first creative agency based out of London and New York, bringing brand building to the social era.
Since 2012 we’ve helped brands including Guinness, Smirnoff, Ford and Barclays transform into social-first brands that grow, gain cultural relevance, and drive commercial results. With 200 people across London and New York, Born Social is defining what the next generation of creative agencies looks like – built for a world where social is no longer a channel, but the foundation of brand building.
/bebornsocial
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About Croud
Croud is an independent global media, creative, and data agency helping its clients make their next best move. As Campaign Global's Independent Media Agency of the Year 2025, Croud helps brands unlock growth with a Return on Intelligence—applying innovative intelligence across brand strategy, integrated media, social, creative, and data.
In a world where agility is essential and not all returns are created equal, Croud brings transparency, speed, and incrementality-focused measurement to fuel growth and unlock true value.
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/croud
About The Mix Global
Since 2012, we’ve challenged the role of research in the context of marketing. Our aim is to help businesses make big commercial decisions driven by engagement with real people.
Our approach to research is about putting people at the centre of everything we do. Using behavioural science and economic principles, we engage people in a way that reflects how they really behave and think.
Today, we operate globally with offices in London and New York, and a team of specialist researchers, commercially trained strategists and multidisciplinary creatives.
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/themix.global
Please note: This event will be photographed and filmed. Croud reserves the right to use photos and videos captured during the event for marketing and communications. By attending, you consent to the use of your image for these purposes.