All About - Regulated Industries - How About Some Search EP4
All About: Regulated Industries How About Some Search? Episode 04 | Live podcast Monday, October 20, 2026 | 12:00 PM ET | Free
Join host Adam Malamis for an open discussion on optimizing for regulated (YMYL) industries. This episode brings together three search experts to discuss what's happening in the field today: David Drockton (Uberall), Joseph Erfe (Freelance), and Lydia Fox (Freelance).
Listen in to hear how these SEOs approach regulated industries, the challenges they face, and the tactics they use to facilitate discovery through organic search.
What we will cover
How to navigate marketing compliance without sacrificing brand narrative or campaign impact
The role of strategic intelligence in protecting brand integrity when operating under strict regulatory oversight
Strategies for managing KPIs when traditional metrics are restricted by privacy laws
How to build a culture of compliance that empowers rather than restricts creative marketing teams
The specific challenges and solutions for international brands managing local compliance across varying jurisdictions
How to demonstrate ROI and uphold brand reputation when marketing high-stakes products or services
Your host:
Adam Malamis is Head of Product at Gander AI Search Intelligence, a platform that helps colleges and universities understand if and how they're represented in AI search, identify competitive gaps, protect their reputation, and take action to improve their ranking.
Your guests
David Drockton, Principal Solutions Engineer at Uberall
Joseph Erfe, Freelance consultant
Lydia Fox, Freelance consultant
David Drockton
David Drockton is a Principal Solutions Engineer at Uberall, where he helps North American enterprises navigate how their brands show up in traditional search as well as the AI-driven search landscape. David spent more than two years at Yext as a Senior Solutions Architect with nearly four years at Quickbase working on systems integration, business processes, and data modeling. Throughout his career, he has worked extensively with highly regulated enterprises, helping them adopt new search and data technologies without losing sight of compliance. He's based in Washington, DC.
Joseph Erfe
Joe Erfe brings experience in data analytics, organic/paid search strategies, and digital marketing, working with organizations including Johns Hopkins Medicine, AARP, HZDG, Alarm.com, and Silverback Strategies, a company he co-founded. He has worked with a wide portfolio of clients including Volkswagen, Washington Football Team, Hilton Hotels & Resorts, Rockefeller Center, Sunrise Senior Living, Ritz-Carlton, and SC Johnson.
Lydia Fox
Lydia Fox is a full-stack SEO consultant for iGaming and YMYL brands, specialising in off-page and EEAT. With six years in iGaming, she helps operators, affiliates and B2B brands turn search into measurable business growth, focusing on outcomes like FTDs, revenue and acquisition costs, not vanity metrics and traffic for the sake of traffic.
Her work spans technical SEO, content and on-page, with particular depth in off-page strategy, digital PR and entity building. She advocates for long-term authority over quick-win tactics, building strategies that hold up through algorithm updates and keep delivering returns.
About How About Some Search?
A limited series exploring every side of organic search marketing. Each month we bring together three industry experts for a live, open conversation. Brought to you by Gander AI Search Intelligence.