Implementing Stock Option Plans: A Practical Guide
​Access: 🌍 Open
Category: 🟢 Talent & Attraction
Format: 🎤 Conference
​About the event
​Attracting great talent is one thing. Building a team that stays engaged, takes ownership and grows with your company is another.
​Employee equity, stock option plans and warrants can be powerful tools to align incentives and strengthen long-term commitment—but once you've decided to implement a plan, a new set of practical questions quickly arises.
​Which mechanism should you choose? Who should be included? How should the plan be structured? What are the legal and practical implications? What are the common pitfalls? And how do you communicate it effectively to your team?
​This practical session is designed as a step-by-step guide for founders, CEOs, HR leaders and decision-makers who are considering implementing a stock option or employee equity plan.
​You'll hear from Françoise Platteborse, Founder & CEO of BlueTrees, who has over 20 years of experience helping Belgian companies design and implement stock option plans, warrants and employee equity schemes. She will explain the different mechanisms available, when they make sense, and guide participants through the key steps for building an effective plan.
​The session will also feature an entrepreneur, Pierre-Olivier Danhaive, Founder & CEO of Verbolia, sharing firsthand experience of implementing an employee equity plan within their company—what worked, the challenges encountered and the lessons learned along the way.
​What you'll learn
​How to choose the right approach for your company
​How to structure an effective stock option plan
​Common pitfalls and mistakes to avoid
​How to communicate the plan internally and maximise employee engagement
​Practical lessons from companies that have already implemented these schemes
​Whether you're exploring employee equity for the first time or preparing to launch a plan, you'll leave with practical knowledge, actionable recommendations and a clear roadmap to move forward with confidence.
​Who is it for?
​CEOs & Founders
​HR Leaders
​CFOs
​Business Leaders & Decision-makers
​Companies looking to strengthen talent attraction, engagement and retention