Quantifying and Improving Your Startup Idea

​A good startup idea is the foundation of a successful startup, yet most founders struggle to characterize and enhance the strength of their idea.

In this hands-on workshop, participants will walk through a case study applying “Nascent" methodology, a novel, unique approach to identify the earliest signals of opportunity for a startup idea. Through guided exercises, participants will search for People in Pain (an initial indication of potential customers) and will quantify the Pain in dollars ($). Founders will come away with a framework for evaluating and iteratively improving their own startup ideas.