Commerce Symposium: This Is Water | LA

​An afternoon for 8- and 9-figure ecommerce operators who want to cut through the noise.

​What we'll talk about:

• ​What makes a customer want to stay? The brands people come back to aren't stores so much as worlds worth spending time in. The unglamorous parts, newsletters and refunds and service, are usually where that gets built.

• ​Who is your storefront actually for? Merchandising for the average customer means merchandising for nobody in particular. Which signals are worth acting on, when a person still beats the algorithm, and how a brand stays recognizable when every shopper sees something different.

• ​What does personalization need under the hood? Owning your data is one problem, moving it fast enough to matter is another. What to build, what to buy, and how to prove any of it moved a number.

​September 10, 2026 at The West Hollywood Edition, Los Angeles.

​More details: https://thisiswater.nebulab.com/la